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B2B SaaS • October 2024
SaaS Platform Redesign: 40% Increase in User Engagement
Client: TechFlow Solutions
Case Study Hero Image
The Challenge
TechFlow had a powerful analytics platform but users found it confusing. High churn during onboarding and low feature adoption were hurting growth.
Our Solution
We conducted user research, simplified navigation, redesigned the onboarding flow, and implemented a design system. Interactive prototypes were tested with real users before development.
Results & Impact
+40%
User Engagement
Daily active users increased
+25%
Conversion Rate
Trial-to-paid conversion improved
-50%
Time to Value
Onboarding time reduced
-30%
Support Tickets
UI-related inquiries dropped
Tools & Technologies
FigmaReactNext.jsTailwind CSSStorybookMixpanel
Client Testimonial
“Nivetix transformed our platform. Users now love what they previously struggled with. The impact on our metrics has been outstanding.”
Sarah Chen, VP Product, TechFlow Solutions